Mattell

Mattell

Barbie the computer engineer

May 12th, 2010 by Gene
Play

There’s a new recruit for the engineering profession. It’s Barbie the computer engineer. Today, on Engineering Works!

Most people don’t see much connection between dolls and engineers. It’s not obvious. But there is one. It’s Barbie.

After a 125 incarnations as everything from nurse to TV news anchor, in Barbie’s 126th career, she’s an engineer. A computer engineer. She’s properly geeky with a pink laptop, smart phone, pink-framed glasses, Bluetooth earpiece. She’s cool. And if you look closely, you’ll see that the binary code on her laptop screen spells, BARBIE. Barbie. Slick. The doll’s packaging and store displays are designed to emphasize the idea, too.

It’s easy to chuckle a little at Barbie as computer engineer, but Mattel is serious. The idea was chosen by a vote of Barbie fans, and the voting went viral among women engineers. Mattel did its homework on this one, too. They worked with the National Academy of Engineering and the Society of Women Engineers to hone Barbie’s image. The company wants to make money on it, of course. But it also set out to present engineering to young girls as a cool and creative career. One they should consider.

That’s a good message and one young girls need to hear. Women in the United States receive only about 11 percent of bachelor’s degrees in computer science and 15 percent in computer engineering. We need to fix that.

So, go get ‘em, computer engineer Barbie. See everybody next time.

Engineering Works! is made possible by Texas A&M Engineering and produced by KAMU-FM in College Station. Learn more about engineering. Visit us on the World Wide Web.

http://engineeringworks.tamu.edu

For more:

http://www.neatorama.com/2010/02/12/barbie-the-computer-engineer/

http://campustechnology.com/Articles/2007/11/Women-Lose-Ground-in-IT-Computer-Science.aspx?Page=2

http://www.ncwit.org/


10 Responses to “Barbie the computer engineer”

  1. Kevin Bolton says:

    More Backwoods Barbie please ie: The perfect “Miss Dolly Parton”

  2. Ed Butler says:

    I worked at Fisher Price (Mattel) for over 28 years and this is wonderful news. The first female engineer at Fisher Price worked in my group and I had the pleasure of working with several talented ones. This article was found while doing research for a career day talk at my daughter’s(Class of 95) elementary school in Mansfield, Texas.

  3. Thanks for articles. Your information is very useful and I will return for read other page . I link to translate it.

  4. I really like your blog.. very nice colors & theme. Did you design this website yourself or did you hire someone to do it for you? Plz respond as I’m looking to construct my own blog and would like to find out where u got this from. thank you

  5. Gene says:

    The site was done by a designer and a web guy at the place I used to work, Engineering Communications, a division of the Texas Engineering Experiment Station. I retired from there in December, but I continue to do the blog on contract.

    I suspect this doesn’t help much, but there it is. Thanks for your kind comments.

    Gene.

  6. Gene says:

    A designer and a web guy at the place I work put it together. All I do is plug stuff into what they did.

    Gene.

  7. You precisely saved me atleast 1 hour of time. I’m creating a project within this particular topic and your contribute has helped me through among the topics of my project. I’ll browse towards the other pages now.

  8. e-cigaret says:

    Awesome story over again. Thumbs up.

  9. Hi there, You’ve done an incredible job. I’ll certainly digg it and personally recommend to my friends. I’m confident they’ll be benefited from this website.

  10. I used to be recommended this website via my cousin. I’m no longer certain whether or not this submit is written by way of him as no one else recognise such exact about my problem. You are amazing! Thanks!

Leave a Reply